A condensed presentation containing a set of the most important rules that should be followed by everyone (both less and more experienced) who care about the effective promotion of their work and expanding the possibility of playing concerts abroad.  It has already been presented several times in different countries – also as a part of Womex Academy.

The topics discussed include issues such as:

• the impact of Covid-19 on the situation of festivals and artists,

• statistic data related to participation in concerts,

• the festival market,

• showcases,

• how to prepare your image to promote your work,

• the visual side of promotional materials,

• mobility funds,

• rules for the effective submission of concert offers

• and many others.

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Knowing these rules will make the promotion and concert applications more conscious and professional, which can significantly affect the efficiency.