Founder and the Executive Director of JV-Promotion
I entered the music business more or less by accident in 2004 after being ”hit” by the music of Georgian band The Shin. I wanted to share it with the world so I became their manager, booker, tour manager, photographer, videographer, designer, etc. In 2007, inspired by the results of this work, I started my agency JV-Promotion. Currently I am booking 14 international touring bands and managing 5 of them. The music is rooted in tradition but often crossing over genres like jazz, rock, classical and electronic. The music is innovative, captivating, “crazy” and unforgettable. It radiates the joy of playing together and inspires me!
I am co-organizing international music projects, showcase festivals, provide management, booking and tour management services and offer mentoring programs. I am regularly attending music conferences all over the world and present my artists at important showcases, festivals and venues around the world. Since 2020 I am also a member of the Association of Global Independent Music Agents – a new initiative born in the wired pandemic times.